A Better Tomorrow Starts At Night

LURA

Natural sleep gummies engineered for people who take sleep seriously. Fall asleep faster. Sleep deeper. Wake up ready.

Get 20% Off At Launch
Founding member pre-launch · Limited first run
The Product

Meet LURA

60 natural sleep gummies. Strawberry & raspberry. Two before bed.

LURA Sleep pouch
Melatonin-Free Sugar-Free Non Habit Forming
The LURA Standard

One Night Is All It Takes

01

FALL ASLEEP FASTER

Clinically studied botanicals quiet a racing mind, so the day switches off when you do.

02

SLEEP DEEPER

High-strength Magnesium L-Threonate settles your body into the deep, restorative sleep it's been missing.

03

WAKE UP CLEAR

Zero melatonin means zero morning fog — just a clear head and a better tomorrow.

Why LURA Wins

What's Inside
01

Reishi Mushroom Extract

The "mushroom of calm." An adaptogen used for centuries to deepen sleep and support immunity.

02

Chamomile Extract

The classic wind-down herb — gently signals to your body that the day is done.

03

Passionflower Extract

For the overthinkers. Clinically studied to ease racing thoughts and help you fall asleep faster.

04

Magnesium L-Threonate

The premium form of magnesium — the one your muscles and nervous system actually feel.

05

Vitamin B5 + B6

Supports your body's own melatonin production and overnight recovery.

06

Strawberry & Raspberry

Naturally flavoured, naturally sweetened. Zero sugar, and only 6–8 calories per serve.

"
I built LURA because sleep is the one thing that changes everything. Recovery, mood, focus — a better tomorrow really does start at night.
Klayton Thorn Founder · Professional Rugby Player
Founding Members

Be First To Sleep Better

The first production run is limited. Founding members get early access and 20% off.

✓ 20% off launch pricing  ·  Early access  ·  No spam, ever

🌙 You're in. A better tomorrow is coming — check your inbox.

Questions

Before You Ask

We're launching soon. Founding members get first access to the limited initial run, plus 20% off — join the list on the Contact page.

No. LURA contains zero melatonin, which is the usual cause of that next-day fog. It supports your natural sleep process instead of sedating you.

No. Every ingredient is natural and non habit forming. You can take LURA nightly, or just on the nights you need it.

Most people feel the magnesium calm within 30–45 minutes of their first serve. Like all natural formulas, effects build with consistent use over 1–2 weeks.

$59.99 one-time, or $49.99/month on subscription. Founding members get 20% off their first order.

Yes — LURA is Australian owned and ships nationwide with tracking.

Get In Touch

Contact

Say Hello

Questions about LURA, wholesale, partnerships, or press — we'd love to hear from you.

Follow us — @lurasleepau
Founding Members

Be First To Sleep Better

The first production run is limited. Founding members get early access and 20% off.

✓ 20% off launch pricing  ·  Early access  ·  No spam, ever

🌙 You're in. A better tomorrow is coming — check your inbox.